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Virtual Summit – January 23-27, 2017

Finally, Successful Market Farmers have come together to pull back the curtain of how they started & run successful farms.

We de-mystify social media marketing and help build an audience that will buy repeatedly, eagerly, and share with their circles of friends & family.

If you run a small farm or want to start farming I want to give you the resources and community you need to compete in the digital economy.

Register Now for an All-Access Pass for Just $129

Register now for instant access to the summit plus the checklist we use to run our farm, how we use social media to create weekly recurring clients, and how we set up at our farmer’s market to capture new customers & turn them into year round buyers no matter what season it is. This is tested, proven & real practices my farm, Victory Gardens, in Paris, Texas uses every week for year round predictable sales.

How can we help YOU?

Let’s start with – What kind of farmer are you?

Are you an entrepreneur with an investment in a farm?

  • Learn how to educate & hire your staff.
  • How to set up a proven marketing campaign strategy.
  • Use your existing network to grow your farm’s clients before the harvest.

Have you grown up in agriculture from a multi-generational family homestead, and now you’re playing an active role in your family farm?

  • We can show you how to prove yourself to the farm’s matriarchs, giving you a trusted voice within your family’s order.
  • We can help you prove how effective social media can be to a generation that did not run businesses with the internet. (Old habits are hard to break.)
  • See how new Ag technology can fit within your current farm’s model to extend seasons, increase yields, and develop new markets.

Are you a new farmer needing help getting over the hump?

  • Congratulations on already taking action & getting started, let us help guide your next moves.
  • We have already made mistakes like everyone else, learn how to avoid and recover quicker from mis-steps.
  • Need to widen your list of resources & vendors. We can definitely refer you to trusted vendors we use to get what you need without wondering who to trust or where to find supplies.

Have you been thinking about starting a small urban farm, but need guidance?

  • Are you tired of the 9-5 unfulfilling grind. Had an Ag business been on the back burner of your goals. See how others started, big or small, and how they are living the way that makes them happy.
  • Need help deciding where to start? Hydroponics, micro-greens, aquaponics, raised beds, protected environments- We have done it, seen it, and have additional resources.
  • Need Help with market development? It’s the driving force behind the whole event.

Do you just want to make some extra money on the side with a micro-farm?

  • Do you just want to stay small, but efficient? Maybe hyper-niche to a single specialty crop?
  • Does a small farmstand or farmers market booth sound like what you would like to do? Let us help with design examples and tactics big companies use to drive sales.
  • Let us help you with the “farm charm” people expect to see and will be attracted to.

Or, do you have a social agenda & want to help people through farming?

  • Do you want to make a positive environmental impact?
  • Do you want to farm for a shelter or food pantry?
  • Are you interested in education of kids to growing?
  • We can help you meet your goals while giving you the permission & justification to make a profit so your sustainable farm can be fiscally sustainable as well.

“Since attending his first Controlled Environment Agriculture (CEA)school as offered by Growers Supply, Nick has continuously given back to our customer base and the agricultural community. He takes his success story and pays it forward, teaching existing and start-up agricultural business entrepreneurs the art of market development even when heavy competition is imminent. Nick is now and has been a keynote speaker at CEA school every two months in South Windsor, CT. His knowledge and success stories stem from real life practice and that knowledge is priceless.

Every CEA school is concluded with a survey asking the attended to rank each presentation. Nick is consistently at the top of that list. His success story and shared knowledge invoke confidence and provide the wherewithal to customers starting their own agricultural business.

I believe in giving credit where credit is due. Unfortunately, it is impossible to track all of the credit due to Nick. His workings go beyond the point of sale with many customers and that is invaluable.”

-Zachery Carr, Greenhouse Sales, Growers Supply

No more seasonality, no more wondering how to find buyers, and a schedule to drive sales & increase your farm’s productivity.

I remember what it was like at the beginning of our farm’s first days. Where could we turn to for non-textbook answers?

I know what it’s like hearing a community’s desire for fresh produce & after months of hard work, only to have flat sales.

I have been at farmer’s markets and watched as people stare right past you. Inconsistent and unprofitable sales mean your long week in the field turned into an even longer disappointing weekend.

Those sleepless nights you have- Knowing you have made a huge mistake getting into farming while putting your family at financial risk. I have been there too.

I know the exhaustiveness of working nonstop for months in endless frustration and watching all of the soccer moms & hipster doofus’ pack the organic superstores to pay above premium.

I don’t want that for you or any beginning farm.

2017 can be the year you start to do things differently.

I am giving you permission to turn the table over.

Instead of asking yourself countless questions and speculating on unproductive extremes you asked your customers about the barriers that stood between their cash & your farm’s bounty.

Could you then remove their barriers & make it almost too easy to buy from you? At a premium. On your terms. Where you don’t have customers, you have consistent clients, fans, and influencers raving about your farm & the service you are providing to your community?

Imagine not being fearful of self-promotion, technology, social media, and lack of resources.

Imagine being empowered to make informed, tested, and bold decisions based on successful mentors and colleagues wins.

Play big with the ability to tell the difference between what people say vs. what they mean. In an adjective-laden food revolution, people need to be re-educated by practitioners of the art. Not by media and water cooler dictators. We cannot survive if arm chair quarterback foodies are the only ones with a voice.

“Nick is great at coming up with out of the box type thinking and giving direction and implementation ideas that would have never crossed my mind. These have all helped my company grow and taught me many things.”

-Shawn Snyder, Your Virtual Marketing Machine (Texas)

Nick Burton

My name is Nick Burton. I am a hydroponic grower. I am a soil farmer. I am a multi-business owner with over 20 years in the green space. I have been where you are, where you want to be, and humble enough to realize three things:

#1  I am obligated to pass on where I have made mistakes so you can avoid them.

#2 I must give back to the agricultural community as agriculture has given me unique opportunities to see our food’s origins.

#3 I am, and always will be, a student of the craft of growing, selling, and marketing. It fascinates me.

I have been fortunate enough to create a market within my community that is scalable & duplicatable. Similarly, I have systematized these businesses in a way I can live freely enough to continue learning, traveling to other farms, and I have been given the opportunity to tell my story.

I want to share these experiences & stories with you. I want you to meet the people I have met so they can empower & motivate you like they inspired me.

State of the Soil Virtual Conference

Businessmen & women have conferences for decades and networking events for millenniums. Top performers know to constantly sharpen their tools. Listening to industry leaders, meeting other & more successful people within a niche levels everyone up. Connections are made, deals are struck, profits are made.

What has the agricultural community been left with? How to grow bigger faster yields. But what do we do with this abundance? How do we sell it with emerging technology & networks? How do we learn the buying patterns of buyers?

There are Ag conferences. There are marketing conferences. But there has never been a conference for farmers by farmers on the marketing & farm life side of business.

Why a Virtual Event?

For farmers by farmers. If you get a week off, and as a start-up, you won’t, you need to spend that recharging your batteries. You already work thirty hours a day nine days a week. Are you going to attend a conference where you have to buy a ticket, fly or travel, get a hotel, eat out for multiple meals, and then maybe buy additional material at the conference?

What if we could have all of the networking, learning, and resources of a conference on our own time? Most importantly, we would not have to leave the farm. Every fence would be tended, every animal cared for, & every plant nurtured along. No missed market.

What if you could be exposed to industry leaders, successful farms, and outside life & business experts & thought leaders?

What if you had the tools to help you build a raving fan base that eagerly buy anything your farm produces? And you set the market price.

What if you found a safe community of fellow growers to help each other with farm business & marketing opportunities?

January 23-27, 2017 State of the Soil Virtual Summit

Five interviews per day for five days.
Invite 25+ experts to your farm to start 2017 off on the right boot.

Topics Include:

  • The state of modern agriculture
  • Introductions to hydroponics
  • High-tech AG
  • State & Federal Ag Resources
  • Understanding Terminal Markets
  • Seed trials & myth-busting
  • Developing a marketing strategy
  • Using native content on social media
  • Photography short course for agriculture
  • Growing & leveraging your network
  • Targeting audiences on FaceBook
  • Presenting on TV & media leveraging
  • Understanding raising capitol
  • Non-traditional land acquisition
  • Case Study: leaving the farm
  • Taxes & the price of success
  • Veterans resources
  • Balancing family time on a family farm
  • Evolution & future of the local food movement
  • Recipe development for added value products
  • Selling to restaurants
  • Delivering convenience
  • Case Study: Farm events & catering
  • Vertical farming technology
  • Market trends & profit crops
  • Introduction to Aquaponics
  • Seed & Variety selections

Enjoy Lifetime Access for just $129

  • Watch all presentations anytime for life with an all access pass.
  • Join our State of the Soil Facebook community.
  • Come to the live networking sessions, and receive bonus PDF’s & offers.

$97 Summit Week Pricing: After January 22 at midnight summit price will rise to $129.
$129 Post-Summit Price: After midnight January 27 prices increase again.

And I believe in the value at $129 so much I am willing to take all of the risks. If after 30 days, you do not find a way to get $300 worth of value from our speakers & bonuses I will refund your ticket price. No questions asked, no hassle, refund.

State of the Soil
Virtual Summit Partners

“I started working with Nick Burton in January of 2014 when he called into Growers Supply to order a greenhouse. After a couple conversations back and forth Nick added two of our GT-50 Hydroponic Lettuce Systems onto his order. Since that initial call and ultimate purchase Nick and I have had countless conversations and he has placed numerous orders with Growers Supply in order to continually grow and expand his business. When I met Nick, he had a vision of what he wanted to do and where he wanted to go. Since then he has changed that plan multiple times but yet he has seen amazing growth in less than two years. In addition to the multiple businesses that Nick runs in Paris, TX, he is a repeat presenter at our Controlled Environment Agriculture School that we host at our headquarters in South Windsor, CT. I have watched Nick educate and advise growers from all types of backgrounds and provide an excellent benefit to our school. I know that his future is bright and I look forward to seeing exactly where he is headed and what he will do in this industry.”

-Growers Supply CEA School Katie Pierce – Growers Supply – South Windsor, CT

Could you prowl over the internet & find this information? Maybe, but how long will that take? And will the questions be asked by someone who knows what it’s like to start & run a small farm?

My goal for each interview is to at minimum give one $100 idea or a way to save $100. I want each presentation to make or save you money, not once- but over & over.

We will teach you how to stack the lessons to multiply the earning potential of each lesson. This is how top performers in any field make it look easy. They learn how to avoid mistakes and connect profit avenues faster. It’s time small agriculture get access to these tools.

Our speakers, sponsors, and organizers have spent countless hours & resources to bring our industry the ultimate resource of farm to consumer marketing best practices. We are in an industry filled with passion and people who understand the value of the abundance mentality. No farm can feed the world, but together we all can.

Subscribe to the State of the Soil Weekly Newsletter

Click the button to join our community of agricultural leaders. You will immediately receive bonuses & information that you can use now to help your farm. Join State of the Soil on Facebook & contribute to the conversation; we want to connect with you today.

“Nick saw something in me that has inspired me to dream bigger than I ever dared before. He gave me the knowledge, a plan, and the tools to bring my entrepreneurial dreams to fruition. He connected me to people and companies that are helping me achieve my goals and giving me a clear plan for my life and business. Nick introduced me to concepts that I would never have imagined, such as creating the need in the market for my product. He helped me overcome personal, financial, & technical obstacle that were hindering me from moving forward.”

-Arisa Rice, Owner/Farmer: Organically Grown Kids, LLC. (Colorado) The Blog: The Executive Farmer. Past Growers Supply CEA school attendee.

“Nick Has been a great inspiration as I started my hydroponic farm. He believed in my business more than I believed in myself. His continuous support and advice pushed me to overcome my doubts and concerns, built my confidence and get me to where I am at now. Every bit of information Nick shared with me from building the farm to marketing the product contributed to the growth of my business.”

-Maryna Higgins, Owner undergroundgreens.com, Washington, D.C. Past Growers Supply CEA school attendee.

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“Before Working with Nick I had very little confidence in my ability to provide a product that was unique or different to my field of work. Nick saw potential in me when I felt I had none and gave me the push to think outside the box and create my dream job. Most importantly he helped me realize that I had a unique voice that is worth sharing with the world, I just needed some guidance to help me get started and nick has done that for me.”

-Erin Finch, Holistically Fed, Texas

“Nick is a fantastic resource for new and established growers alike. The challenges of farming don’t end at environmental factors. The biggest challenge growers tell me they face is how to sell and market their products, and their company. Nick brings a strong understanding of sales and marketing to the table, and is a valuable resource to help clients succeed in this tough profession.”

-Randy Cummings, Territory Sales Manager, Johnny’s Selected Seeds